As a real estate broker, you get a website designed as you expect it to promote your business interests. The Internet has emerged today as powerful a media as the television or print, making it essential for you to register a forceful presence there. Invariably, you want your website to fulfill your marketing objectives and it must be like that. To make sure that a website delivers on the objectives it is meant for, you need to work with your designer to make sure that all the popular online marketing methods are up there.
You need to put up a Sign up System that enables you to get the visitors’ Email ID. It will let you convey your prospective clients about a new product or service, any incentives you intend to give to the clients or just tipping them on the latest developments in the real estate industry. Ask your designer to design for you a button that is impressive enough to draw people’s attention.
When you get endorsements from your clients, don’t let them stay on your hard disk. You can use them as testimonials on your website. Such testimonials play a big role in persuading your prospective clients to move ahead in dealing with you. Favorable comments by your existing and erstwhile clients do make positive impression of you. And you need not put only the positive comments. A couple of critical comments won’t hurt either. If you’re a big player, you can discuss with your designer if it is possible to give a real time testimonials section on your website.
Newsletters help a lot in branding. You can send in monthly newsletters on the email ID’s you collected on your sign up system. It’ll help you to be on the back of your clients’ mind and when they need your services, they can easily open up the newsletter again and get your contact details. Your web developer provides you with a system which will enable you to send out articles regularly to the clients. As for the content of the newsletters, it could be anything such as how to negotiate a deal or tips on getting a home loan. If your prospective clients regard your newsletters helpful, they’ll definitely take them seriously.
When you go in for an email campaign, it is important to track it as well. Ask your developer to provide you with software that helps you keep tabs on your campaign. It will provide you with all the information you need on the emails to assess your campaign – delivered/not delivered, not opened/opened, subscribed (opt-in), unsubscribed (opt-out), non-existent e-mail ID’s, visits per link, etc.
Make sure that these parameters are incorporated in your property website design. It will enable you make your website development endeavor a success. A real estate website having the essential marketing components will make sure that it effectively promotes your business interests.