Essential Marketing Features of Real Estate Websites

As a real estate broker, you get a website designed as you expect it to promote your business interests. The Internet has emerged today as powerful a media as the television or print, making it essential for you to register a forceful presence there. Invariably, you want your website to fulfill your marketing objectives and it must be like that. To make sure that a website delivers on the objectives it is meant for, you need to work with your designer to make sure that all the popular online marketing methods are up there.

You need to put up a Sign up System that enables you to get the visitors’ Email ID. It will let you convey your prospective clients about a new product or service, any incentives you intend to give to the clients or just tipping them on the latest developments in the real estate industry. Ask your designer to design for you a button that is impressive enough to draw people’s attention.

When you get endorsements from your clients, don’t let them stay on your hard disk. You can use them as testimonials on your website. Such testimonials play a big role in persuading your prospective clients to move ahead in dealing with you. Favorable comments by your existing and erstwhile clients do make positive impression of you. And you need not put only the positive comments. A couple of critical comments won’t hurt either. If you’re a big player, you can discuss with your designer if it is possible to give a real time testimonials section on your website.

Newsletters help a lot in branding. You can send in monthly newsletters on the email ID’s you collected on your sign up system. It’ll help you to be on the back of your clients’ mind and when they need your services, they can easily open up the newsletter again and get your contact details. Your web developer provides you with a system which will enable you to send out articles regularly to the clients. As for the content of the newsletters, it could be anything such as how to negotiate a deal or tips on getting a home loan. If your prospective clients regard your newsletters helpful, they’ll definitely take them seriously.

When you go in for an email campaign, it is important to track it as well. Ask your developer to provide you with software that helps you keep tabs on your campaign. It will provide you with all the information you need on the emails to assess your campaign – delivered/not delivered, not opened/opened, subscribed (opt-in), unsubscribed (opt-out), non-existent e-mail ID’s, visits per link, etc.

Make sure that these parameters are incorporated in your property website design. It will enable you make your website development endeavor a success. A real estate website having the essential marketing components will make sure that it effectively promotes your business interests.

7 Real Estate Website Essentials

Every real estate agent or realtor needs to tap every possible avenue for more sales. Advertisements on television, newspapers are out of the reach of most real estate agents. In this scenario, the only level playing field that remains is the INTERNET. A Real Estate Website Design can not only advertise a real estate agent’s services but also showcase the properties and even give a real estate agent exposure to million of customers all over the world at a fraction of cost. To sweeten the deal, the marketing efforts on internet are much more lasting then other traditional mediums.

Ideally, a website developed by a professional Real Estate website design company will have these following features. These are not only desired but absolutely required to distinguish itself from the clutter of other thousands of Real Estate websites.

1) Nice, clean Design: A Real Estate website should a clean design and easy to use navigation so as to ensure that a site visitor finds the required information with minimum of clicks. The information should be presented quickly. Many sites have great animation and flash which do nothing to enlighten a visitor but only succeed in driving away a potential customer because they take forever to download. So the golden rule is to keep it SIMPLE.

2) Search Engine friendly: Search Engines like Google, Yahoo etc. are becoming the biggest sources of traffic. To ignore them will be downright suicidal for any real estate agent. A site needs to be search Engine friendly. All the titles, keywords, content has to be properly chosen so as to make the site as informative to a search engine as possible.

3) Real Estate Listings: A Real Estate website without property listings is a like a glorified business card. It does very little to educate, inform and serve a visitor. An easy to search listings will not only attract a visitor but also increase the stickiness of the site. A visitor will stay longer and explore the site. An easy control panel for the site administrator to add, edit and delete listings should also be provided.

4) Image/Video Gallery: In this age of Utube, one cannot take videos lightly. A virtual video tour can showcase a property to a potential client located across the globe. A virtual tour indicates how professional a real estate agent is and how much homework he has done for the property.

5) Content Management system: A content management system (CMS) is essential for a real estate website. A real estate agent may need to change the content of website. Pages may have to be edited or added immediately. In this scenario, it’s imperative that a simple and powerful CMS be provided.

6) Contact management: Contacts are the cornerstone of any sales. People visiting a real Estate website should be able to contact the real estate agent through contact form. A proper feedback form should also be provided so that site visitors can submit their feedback. A proper response strategy and contact management should be put in place so that no query goes unanswered. It also helps if newsletters are also provided. It’s a very important tool to keep in touch with a site visitor. A monthly newsletter with new listings and helpful material goes a long way in establishing ever lasting business relations.

7) Internet Marketing: Now, that your real estate website is ready and uploaded, it needs to be get seen. There are 1000s of real estate websites. The only way to rise above the heap will be carefully thought of and planned internet marketing. Internet Marketing can be in form of pay per clicks, banners or organic. While pay per click and banners have shown their effectiveness, the longest running, cost effective and natural marketing strategy is search Engine Optimization and link building. Another way to build brand and get traffic is to use socials, blogs etc. to reach a still wider medium apart from just search engines.

So before choosing a Web Design Company for your real estate website, remember to check if the company provides the above mentioned features. A bit of your own research and time will ensure that your money is well spent.

Enovabiz Solutions

Creating a Real Estate Website – Does it Really Matter?

It is of importance that you have a real estate website that can cater to the needs and demands of home buyers and investors. Having a web presence like a website is a great way to take your business ahead. When you have a real estate website, you can showcase the properties you are selling to prospective home buyers and investors.

There are just tons of reasons why you should create your own real estate website. Whether you wanted to promote your listings, the services you are offering, or just to share information to the public. No matter what your reasons is, to get your website online there are steps you need to take.

The first step is buying a domain. Since your goal here is to drive more traffic from search engine results, you need to pick a domain carefully. A domain name is just one of the factors that affect a website’s ranking. Other factors include backlinks, contents, keywords etc.

After you have meticulously picked a domain name for your website, then you are ready to move onto hosting. Now this can be somewhat tricky as well. Depending on the amount of traffic you get, or you may need your own servers. But if you want and only need a basic hosting, then you can Google search for an affordable hosting online and by looking at reviews you are sure to find a good company.

When you have chosen your hosting and domain name, that is the time you begin building. You have the option to outsource it to professional web designers or if you are good in creating one then this will not a problem to you.

In terms of the content for your website, you can write about your expertise and services you offered, some useful information like buying and selling tips, and the like that would be of help to your home buyers and investors. Just demonstrate your knowledge about the real estate market and let everyone know how expert you are in this field.

Patience Is A Virtue – Especially When It Comes To Real Estate Websites

You don’t need to look far to realize that we live in an age of instant gratification. The modern world has gone out of its way to make it as easy as possible to get the things you want instantly. The enemy here? Time. Time is the one thing no one wants to deal with. Time is the enemy. Why wait when you can have it now? In the online world time has been marginalized. Instant messenger services, almost instant email, 24 hour information flow etc. all negate the effects of traditional time.

There is one area that time still holds sway over online and that is the maturation of real estate websites. The bottom line is that for your site to mature and really start to reach its true potential it takes time. A very basic bit of advice goes like this, build your site, promote your site and forget about your site for at least 6 months while it comes into its own.

What exactly is site maturation? Site maturation is the process by which your real estate website begins to integrate itself with the rest of the internet. The online world is a web of interconnecting information, people and sites. Its strength and diversity comes from this interconnectivity. When a new site appears, it stands off on the sidelines on its own. There is nothing that binds it; nothing that includes it in the web. As your real estate website sits relegated to the outer reaches of the internet, people begin to find it and visit. Search engine spiders, in their ever present quest to scour the internet, come across your lone real estate website and so it goes. Slowly over time, your real estate website begins to bind; to become enmeshed with internet.

This process takes time. Plain and simple. Your real estate website simply needs to have the time reach its full potential. Now while nothing can replace the element of time, there are some things that you can do to make process as efficient as possible. For example, having a strong real estate website SEO strategy, adding new content as often as possible and avoiding any practices that look in any way sketchy.

When it comes to making the most of your real estate website, do not pass over the importance of time. A mature site will out perform a new site by leaps and bounds every time. Rather then get caught up in the here and now, accept that time is on your side and put into place all the things your real estate website needs to mature properly.

SEO – How to Embed Keywords for Your Real Estate Website

SEO or Search Engine Optimization is the Science of website ranking in Search Engine Sites. All real estate websites should aim to please search engine sites for them to rank in the first page of the search. Search websites decide which websites they will show when there is a query in their platform and to help them find pick your real estate website, you should know how to perform SEO.

There are many search portal websites, but there are only a few who matters and there is only one that everyone is trying to please and that is Google. Why? It is not because Google is famous, though that is one thing, but another is that these sites have their own algorithm and you simply can’t follow them all.

Google is very particular to keywords. Once the searcher enters their keywords, Google will crawl to different websites and if you embed your keywords correctly on your real estate website, Google will pick you to be on the top of the list.

Keywords are one of the most important part of SEO, embed it correctly on your real estate website and you are good to go.

  • Places to Embed Keywords in your Real Estate Website

  1. Page Title & Meta Description: These are the most crucial part of SEO keywords placing. It is not hard to do, but you should know how valuable it is in your real estate website. These words will give the first impression to the readers for this is the part of your website that the search engine will show in the search results. Make sure to contact your website management team so you can have an access to these parts and that right SEO can be done.
  2. Headers: This shows the search engine about the subject of your website. Make it sure that the header is filled with important SEO keywords.
  3. Sub-Headers: This is another signal from your website to a search engine that tells you wanted to be found.
  4. Body Paragraph: You should include your keywords in your content, but you should be careful not to over stuff the body because search engine will penalize you if you got caught. You should make sure that the weight of your SEO keywords is up to 2-4% only. Also, don’t let your sentence suffer just because you want to insert your keywords. You should write naturally and with sense. You will find it hard in the beginning, but keep practicing and you will learn how doing it.
  5. Image ALT Tags: Images is a great help to SEO, it can help your real estate website to rank higher, if only you place your keywords in the ALT tags. With the help of ALT Tags, Google can read your image. It is a label you add in the picture which telling the search engine that you add an image to your website and that it relates to this subject.

Keywords help the search engine to see your real estate website. If you find it a little complicated, you can always ask for the help of the experts. At least now you know that your real estate website needs to be keywords rich.